artist & ILLUSTRATor
Client: Nantli
Art & Design: Ale De la Torre
Art direction: Áurea Carmín
Project: Branding
The goal of this project was to convey the beautiful and warm identity of Nantli, an orchid shop through the use of some complementary elements of illustration and design.
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El objetivo de este proyecto fue transmitir la hermosa y cálida identidad de Nantli, una tienda de orquídeas, a través del uso de algunos elementos de ilustración y diseño complementarios.
Client: Google
Art: Ale De la Torre
Art direction: Claudia
Project: Google Doodle
Celebrating Ramón López Velarde
July 27 2023
Google invited me to illustrate a Doodle to celebrate
the Mexican poet Ramón López Velarde.
I was inspired by the writer's poems and his context, but tried to make an interpretation through nature of what life meant to him with all its nuances, its luminosity and its darkness. In this Doodle, I included elements mentioned in one of his most important poems La Suave Patria, like dahlias, which are the national flowers of Mexico, nopales, a mexican woodpecker and hummingbirds. The theme of love and women as his constant inspiration are also reflected in this doodle.
Here’s a bit of the process to make the illustration (sketches).
To honor the Mexican poet, Google presented this Doodle at the Complejo Cultural Los Pinos, where a conversatory was held with the brilliant poets Isabel Zapata, Clyo Mendoza and Karen Villeda, who spoke about the presence of women in poetry and highlighted the current role of women in Mexican poetry.
